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What is SEO?
Search Engine Optimization?

In one Wall Street Journal article titled, "You're a Nobody Unless Your Name Googles Well," this article applies to your business name as well.

seo search engine optimization ranking results i am number one image optimizing #1 nelly

Search engine optimization, also called SEO or website optimization, is the process of optimizing a web site's content and increasing the volume or quality of traffic to a web site from search engines through "natural" search results. Search Engine Optimization focuses oh website placement, website rankings, search engine rankings, and search engine placement. It is the mission of a SEO (Search Engine Optimizer) to improve the site's content causing it to achieve higher search engine rankings by being more relevant and competent than the competition. Because search engine results change frequently, this never ending process is a constant struggle to rank well. Our company is able to optimize and improve your search engine rankings with various tools, advice, and information to get you to the TOP and keep you there. SEO relies on the theory, "If you build it, they will come."

 

Image optimization is a whole different subsection of SEO. Think of image optimizing as a separate chapter in the book of SEO and How To Become #1 on Google. Sometimes the simplest most common sense thing that many website optimizers don't consider is cropping out whitespace, in order to improve page speed. Doing these simple yet effective tasks will increase the chances of becoming #1 at Google Images.

Maybe you have done reading on the subject of SEO and think you understand. Unfortunately, there is a lot of misinformation out there that can actually hurt your rankings and site's quality. The important search engines ignore Meta tags and doing a search engine submission of your site to thousands of search engine indexes and directories doesn't do anything to help. If you have a single quality link to your web site, all of the best search engines will locate your website without you submitting it to them. The first step in increasing web site traffic is to get links, and improve your content; first-page search engine results will follow. This can be achieved by building a content-rich site, not through manipulating search engines to achieve higher search engine rankings using grey hat and black hat techniques.

There are many search engine optimization secrets and methods to follow in order to out rank your competition for desired search keywords. Our decades of training and our experience with content and links is just one small reason our online marketing agency can serve your company's needs better than anyone else. Search engine optimization requires us to outsmart your competition's search engine optimizer. We have implemented, designed, and more importantly optimized close to 100 websites over the last couple years. We know what it takes to beat the best. With our meticulous selection and placement of your keywords, your company will achieve great results.

Website optimization is the science of achieving greater traffic to your web site by improving the factors influencing ranking in search results. It is the most CRITICAL part of Internet marketing. It is extremely technical and requires extensive programming knowledge, business expertise, marketing experience, and a love for DESTROYING the competition. When we do our job correctly, you will have a web site that increases desired revenue goals through the success of high rankings in the organic sections of search engine results pages, also called SERP's. Even the most computer illiterate individual can create a web site. But only the most experienced Internet marketing expert can achieve the same success that we bring to the table.

You should understand that being number #1 for keyword rankings in every major search engine can rarely be achieved and no one can GUARANTEE it. A very limited number of sites can reach the #1 position. Even if your company reaches the #1 position, there is nothing you can do to guarantee you will stay in the top spot. HOWEVER, with an experienced SEO firm, you can often get to and keep your web site in the TOP 5 or TOP 10 places. SERP's rankings change daily or weekly due to the infinite number or web sites out there. Maintaining a high organic ranking requires constant site monitoring and tweaking. Search engine optimization is a never ending task.

SEO optimization tools: We know them and we use them. There are endless SEO tools online and knowing which ones are actually useful is more important than the tool itself.

 

SEO IS ABOUT WEBSITE OPTIMIZATION NOT WEBSITE MANIPULATION.
GREYHAT is BLACKHAT, why be 'shady' and risk being banned from it all?

The most important initial search engine optimization (SEO) step is selecting keywords and implementing them into an effective density in your content without it being seen by a search engine as spam. True TOP rankings are achieved by having a first-page (or TOP 10) ranking in major search engines for multiple keywords (not just one or two). This company focuses on search engine optimization, placement, and rankings. It is a small part of a MUCH larger picture covering online marketing, website design, and Internet advertising.

It is worth mentioning that doing something deceptive is likely going to affect your results negatively, and likely earn you a website penalty. Cloaking, keyword stuffing, duplicate content and doorway pages are just a few of the things that search engines frown upon. If you think you have a way to manipulate the search engine or manipulate your results, the chances are the search engine has a way to detect it and penalize you for it.

ORIGINALITY PAY$ TEN FOLD.

Taking HTML source and/or content from a competitor's page is illegal. It is a copyright violation and results in duplicate content and will more than likely have a negative impact on your web site. Using trademarked words is another good way to get legal action commenced against you.

If you intend to use a word or phrase that legally belongs to a competitor, vendor, or another source, you must follow fair use laws and cite your sources and give credit where credit is due. Here are some other no-no's:

  • Overuse or stuffing - Excessive use of keywords in your web site's content is going to cause a search engine to devalue your content
  • Linking to non relevant websites
  • Hidden text - similar colored text on similar color background so a human can't see or can barely see it
  • Pop-ups
  • Link farms

Our years and years of experience with and knowledge of various search engines like Google, Yahoo!, and MSN has increased our success in our client's sites placement within them.

Avoid pop-up windows, always have a good amount of original content, avoid anything sneaky, and keep it simple. Web page layout problems can also affect search engine rankings. The use of the W3C Validator is another basic tool that can help maximize your rankings and minimize your errors.

You also need to link your web site pages together with TEXT links and not graphical links. This is something that most web site designers and some search engine optimizers do incorrectly.

 

It is important to understand that the time it takes for a search engine to read, recognize, and implement your web sites changes into its rankings. Some changes can take days or weeks to show up in search engines. SEO also requires patience.

Rome was not built in a day and although a web site can be built in a day, achieving TOP search engine results can take months and more realistically, YEARS! Yes, Google and other search engines even factor into the rankings the length that your website has been in existence. SEO take time.

Placing the keywords in the right spots with reasonable frequency is critical for search engine optimization, but it is NOT the only important factor. You need to link your site to other sites that have relevant information. An important part of search engines is providing users with relevant information that they are seeking. You want your website to be the best it can be.

The Internet has expanded at a phenomenal rate; it is amazing that any search engine can keep up with billions of websites. Google's super computers are able to keep up with an endless amount of information. The web grows by multi-millions of words a day and Google's computers can keep pace.

Most people are concerned mainly about their Google rankings, since Google is by far the most popular and used search engine around. Google's PageRank algorithm plays a part into Google's rankings. Understanding Google is key to achieving maximum business results. Have you ever seen Google use a billboard or sign to advertise their business? I haven't.

Web Your Name® is extremely small for a reason. In fact, I'm the only full-time employee. I don't want some inexperienced person working on your site. I don't have time to train or baby sit an employee and teach them all of the SEO knowledge that I have learned over the last 10-15 years. Rest assured, you WANT me to be the one working directly on your company's website not some minimum wage employee, or some guy named "Tim" who is in India. So please contact me at your earliest convenience to discuss the RESULTS I can help achieve for your company.

Our marketing agency is going to work on ALL search engines and NOT just Google. But having all of that experience marketing tells us that you should know that it's about a 10 to 1 ratio between Google and its next closest competitor. I wouldn't exactly worry about focusing on being able to get results on Yahoo!. I mean if you can get results on Google, you will pretty much automatically get results on Yahoo and every other search engine. Anyone can get results on other search engines, but it takes raw talent to get to the TOP of Google. Even though no one can guarantee NUMBER ONE position, it is still the position you should be trying to reach.