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Online Marketing 101, 201, & 301

Search Engine Marketing is an Internet advertising strategy that promotes websites by increasing their visibility in search engines. I prefer to call it data choreography, or content choreography. One other phrase that I would use would be data orchestration. Orchestration and choreography are the perfect words to describe the process of SEO. This SEO process can include increasing rankings in the natural search engine results, or pay per click advertising through services such as Google AdWords. Our company focuses on natural search engine results. While we completely believe that services such as AdWords can provide extreme benefit and increased revenues and sales, they can also become costly.

A search engine marketing consultant who does not have your best interest at hand, or is just inexperienced can end up costing you thousands of dollars every year in wasted advertising. For example, let's take a fence company that is paying per click. The consultant sets up their advertising so that anytime someone searches for the word "fencing" their advertisement appears. Sounds fine right? Well, that means that their advertisement is appearing anytime someone searches for "sword fencing." Well, you say, maybe people who are searching for sword fencing won't click on the ad that is selling fences. This is possible but because pay-per-click advertisements are ranked based on their click through rate; you are decreasing your ranking because your ads are appearing for searches that are not relevant to your business.

Pay-per-click ads can be a great tool and enhancement to a business if it is done effectively. The problem with most marketing agencies, and in particular, the major companies such as the telephone book companies, they do not have your best interest in mind. They have their best interest in mind such as charging you a high monthly payment and the fewer clicks you get, the more money they profit. Another problem is the relevance of the clicks they get you, as I explained above, many companies will get you clicks, but if those clicks are not relevant and do not turn into CONVERSIONS, you are wasting your money.

 

The simplest answer is that online marketing, also called eMarketing, iMarketing, web marketing, website marketing, or more commonly known as Internet marketing, is the marketing of products or services over the Internet or web through a website which is usually designed by a website designer.

With our company, not only do we get you RESULTS, we provide you with relevant statistics and monthly updates about the progress of your site within the search engines.

We understand things that take years to learn. There is no textbook or class to learn real world experience or how to guide to become an Internet marketing architect. We have the real world Internet marketing experience that is necessary to achieve far greater results than our competitors. I was talking to one of our clients the other day. He stated that The Click Depot had come by in an attempt to regain his business. Their "salesman" tried to tell my client how I am not doing a very good job on his Internet website. The "salesman" gave him a list of things that I was "failing" at. Remember that a "salesman's" job is to sell you on THINKING that their company is better than other companies. My client clearly understood that when I took over his online marketing, that results take TIME. There is no substitute for longevity. Many results, casting aside CNN and news agencies, are at the TOP of Google because they have had a long positive track record. Rome wasn't built in a day, and although a website can be built in a day, if anyone could get to the TOP of Google and do it efficiently, then those other marketing firms wouldn't need salesman to fill your head with trash.

At our company, we employ NO SALESMAN. Why? BECAUSE OUR SKILLS SELL THEMSELVES.

I don't need to fill your head with bullshit to make you think, that my company outshines the other. You can SEE that Web Your Name® gets RESULTS and GUARANTEES RESULTS.

Needless to say, my client told The Click Depot's "salesman" that he wasn't interested.

 

Another online marketing firm, Source Patrol, claims, "We use advanced SEO methods to gain high rankings on all of the major search engines. We are proud to use the latest, most innovative search engine marketing techniques available."

The truth of the matter is that statesbody.com, a truck body dealer, paid Source Patrol to do his website and then hired The Click Depot to do his Internet marketing. So if Source Patrol uses, "advanced SEO methods and the latest, most innovative search engine marketing techniques to gain high rankings on all of the major search engines." then why did Ted Slates, the owner of the website hire a second company to do his Internet marketing?

Those "salesman" for those companies sure are smooth talkers. I searched online for "Akron welding" and "Akron welder" which would be keywords that statesbody.com should really be interested in ranking in the TOP 10 on. Statesbody.com ranked on Google #48 for "Akron welding" and didn't even rank online on Google in the top 200 for "Akron welder". Both of these pairs of keywords would be incredibly easy to get him into the TOP 10. The Click Depot and Source Patrol clearly are not doing their job of successfully marketing his website online.

The final food for thought is that if The Click Depot and Source Patrol were to have 10 clients who all did welding in Akron, how are they going to help your business, when they are helping all of your competitors too?

college degree online marketing certificate internet job

 

Internet Marketing Degrees

Education is the key to success. I stumbled upon an AdSense advertisement on a website whose title was something like Internet Marketing Master's Degree. I was curious, since I have several technology degrees that are no longer of use like my MCSE, CNA, CCNA, nor did I have a college degree. I was interested in seeing what the requirements were and finding out more information about this Internet Master Degree. When I clicked on the advertisement, it took me to a webpage that gave more information.

Specialized Areas of Study:

  • Web Metrics and Analysis
  • Social Media Optimization
  • Business Storytelling and Brand Development
  • New Media Distribution Channels

Internet Marketing Fundamentals:

This was actually comical to me. Internet Marketing is actually something that is not really teachable. In all honesty, it is something that is learned through real world experience and good old fashioned trial and error. The fact that someone would believe that you could "Earn your Internet Marketing Master's Degree in 13 months!", is ridiculous. Even if it were a legitimate degree, you still have no real world experience with Internet Marketing, something a potential employer is going to figure out pretty quick, on top of them noticing that you essentially got your Internet Marketing Master's Degree out of a Cracker Jack box. Good luck with that. Sounds to me like a waste of money. I have not found out how much it costs, but my MCSE cost me about $5,000.

I actually found another website by the University of San Francisco that advertises a Master Certificate in Internet Marketing. Their website claims to be , "the first and only 100% online Internet marketing certificate program that provides the advanced training and credentials you need to be an Internet marketing expert." That sounds like false advertising to me since I just mentioned above another online program above that offers the same thing. University of San Francisco charges almost $6,000 to get your Masters Degree in Internet Marketing online.

The most humorous part of this is that at the time of this article (12/29/2009), the University of San Francisco's website had a PageRank of ZERO? USF has close to 20,000 backlinks, so a PageRank of zero does not make any sense. Just to give you an idea, North Carolina State University's Computer Science webpage has a PageRank of 6. NC State's homepage has a PageRank of 8. Even Wake Tech Community College has a homepage PageRank of 6. Ironically, PageRank updated the next day and the University of San Francisco's website is now a PageRank of 7.