Internet Marketing KILLED
the Advertising Industry

America's economy has revolved around many industries for many years. One of the most profitable industries to be in was marketing and advertising. Corporate mega monsters had seemingly endless budgets to fund massive and expensive advertising campaigns.

Big-headed executives continue to think that spending enormous amounts of money on marketing is helping to grow their company's revenues. A company like McDonalds, honestly would probably increase profits exponentially, by eliminating their marketing campaigns. The massive cost of these campaigns is not cost effective. Using television to get your message out, is no longer effective either. Big name businesses continue to spend ridiculous amounts of money on marketing brands that are already branded into the minds of consumers. A few companies and industries can still benefit from television advertising in addition to Internet marketing, however I truly believe that Wal-Mart and McDonalds are not on that list. Sponsoring Monday Night Football is not going to generate increased profits enough to even cover the cost of the sponsorship itself.

 

Let's look at the jewelry and precious metals (gold, silver, platinum) industry. For decades, television advertising was a means to generating business for jewelry stores such as Kay Jewelers, Jared's, and Zale's. All of these jewelers invested multi-millions, if not billions, of dollars in retail fronts. I understand that the majority of people probably want to see an engagement ring, or wedding ring, in person like a wedding dress or gown.. I however, decided that if I could save hundreds of dollars or thousands of dollars by purchasing my wife's wedding set from an online store, I absolutely would buy it without seeing it prior. So for now, the jewelry and wedding industry will survive a while longer with physical store fronts, though the competition will be much more fierce.

One of the most recognized brands present and historically, is Coca-Cola. Coke is just another company who spends an astronomical amount of money on advertising their company, and again in my opinion is unnecessary. When you brand speaks for itself, you don't need to waste unnecessary funding on trying to market a product or service that markets itself. I actually emailed a local television station to see how much it would cost to get our message out on TV. The cost was about $15,000 for a 4 month advertising campaign. $15,000 for the average small business or medium business is ridiculous. If you were to do a year long advertising campaign on television, you are now up to $45,000. For $45,000, I could give you a 5 year contract with our marketing company, give you $30,000 back, and get you more sales.

If you are digging yourself a advertising budget hole the size of the Grand Canyon, maybe you don't have any business, running a business. Part of running a business is recognizing talent within your organization and recognizing talent outside of your company. Part of your "job" is to recognize who is best suited to help you do your job. Our marketing company is the best marketing company suited to help you grow your company while maintaining or even reducing your advertising expenses, by using the latest technology and techniques.

One local restaurant Woody's BBQ in Raleigh has spent a considerable amount of advertising on television in our area. The commercials always appear around 11pm at night on TV and while it did make us aware of the restaurant and its location, the timing was horrible. The restaurant closes at 9pm on weekdays and 10pm on weekends. Advertising on TV may have worked for this business, but not nearly as well as it should have. We have seen their TV commercial at least 3-4 times and none of them were when the restaurant was actually open.

The Internet has revolutionized the advertising industry. Instead of showing your message to tens of thousands of people who have no interest in your product or services, Internet advertising has been able to broadcast your message to only those who are looking for your products, services, or something similar. Another great example would be a television advertisement advertising fences. The majority of the people watching that television ad may not even be homeowners. If they are homeowners, the chances are even more likely that they are not in the market for a fence at the exact moment in time. If I spent $45,000 in television commercials, I would have to reap about $1,000,000 in sales from those commercials for it to have been worth it. I can promise you that if we spent that much on television advertising, we would not come even close to doing $100,000 in sales let alone $1,000,000. Then we would have just incurred an enormous amount of debt and not even made enough money in return to even pay for the advertising expense. NOT a smart idea.

 

Mark Jacobson Toyota's branding SUCKS.
And so does his COMMERCIALS!

Let's take Mark Jacobson Toyota for instance. Boy, Mark Jacobson was one of the first local brands I encountered upon moving to North Carolina. Mark Jacobson Toyota is located in Durham. This fool doesn't get that television commercial advertising is only stroking his ego. The new guy in the commercials is Matthew Aaron Goodman, some washed up writer. According to his crappy Wordpress website, Matthew Goodman lives in Brooklyn, New York, so it is unclear how he and Mark Jacobson connected. He really SUCKS at acting. When there are only THREE Toyota dealers in the entire Triangle area, broadcasting yourself on TV is doing nothing for your car dealership, except eating away at your profits.

I actually met Mark Jacobson and was willing to do his online marketing for him. Mark Jacobson was so arrogant, I guess because he owns Mark Jacobson Toyota, and thinks he knows how to brand a business. What an idiot. This guy really believes that his television commercials are selling vehicles. I know he's spending a fortune on online advertising as well. Not only does Mark Jacobson not get branding, he doesn't get that his poor rankings on Google, makes him look even more like a bad business man.

There are many complaints on Google alleging that he is dishonest and has no integrity. I guess I should have written this article years ago when I had my first-hand experience with the Mark Jacobson Toyota brand. They clearly also do not have a clue about Public Relations and PR. People read those Google reviews about their Toyota Dealership.

His dog is about as ugly as he is. Mark Jacobson won't remember the meeting he and I had about us becoming his Google marketing expert. We offered him a once in a lifetime opportunity. He saw that our clients were in the TOP 10 Google results throughout the United States. That loser even has a PageRank of 2 for MarkJacobsonToyota.com. Yes, that is a no-follow link that does not pass PageRank or anchor text that I gave Mark Jacobson's Toyota. His brand is going to suffer over the next few years as the economy worsens. Mark Jacobson, like other big headed CEOs, has lost touch with business reality. People have bought so many cars in the last couple years, they are not going to need any for several more years. The life span of a vehicle is usually 10-15 years. Bad marketing management at Mark Jacobson Toyota is going to probably put them out of business one day soon like Circuit City.

 The new guy in the Mark Jacobson commercials is some actor/writer. The guy doesn't even brag about the Toyota gig on his website, probably a good thing. I wouldn't want to put it on my resume or CV, either.