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Where did Google get its name? The name Google is based on the mathematical term "googol", coined in 1938 to equal 10 to the 100th power. It is alleged that "Google" was an inadvertent misspelling on Larry Page's part. Google has stated: "Google's use of the term [Google] reflects the company's mission to organize the immense, seemingly infinite amount of information available on the web." They seem to have sensed how big Google could become. Google now has Project 10^100, which is a call for ideas to change the world by helping as many people as possible. Project 10^100 goes back to the roots of the company's beginnings.
Have you ever noticed that you never see any commercials marketing Google? They don't need to spend money branding their brand. Some brands just don't need expensive and wasteful campaigns to gain market share and strength.
In order to be successful with Google marketing, you need to understand the Google basics. PageRank (PR), is the backbone of the search engine's ranking system. PageRank is a link analysis algorithm used by the Google Internet search engine that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. PageRank is Google's stock value of a website.
PageRank is a trademark of Google, and according to its website, PageRank Technology reflects the importance of webpages by factoring in more than 500 million variables and 2 billion terms. Pages with a higher PageRank are pages that Google deems to be important and are more likely to reach the top of the search results pages.
PageRank is accumulated or increased, through linking. Among the known variables is whether the links (also called backlinks) are one-way or two-way. The text that is used in the link is another variable, called anchor text. The placement of the link, whether it is in a paragraph or in a footer also determines a portion of the link's value. Yet another known factor is the length of time that a link has been on a webpage. There is no better way to succeed in the online world than by obtaining relevant quality backlinks to your website. You could waste a lot of time commenting on "dofollow" blogs, but that is not the best way to increase PageRank.
Yes, Google PageRank is a factor in the frequency that their spider crawls your site.. According to Google's website, "Google's spiders regularly crawl the web to rebuild our index. Crawls are based on many factors such as PageRank, links to a webpage, and crawling constraints such as the number of parameters in a URL. Any number of factors can affect the crawl frequency of individual sites."
PageRank factors in the importance of each web page that links to other pages. Links to other sites are like casting votes. Votes from pages that are more valuable give the pages they link to increased value.
By understanding Google PageRank, the algorithm, and the important factors that give a website a good PageRank, this agency plays a critical role in achieving our clients' success. We believe that our Internet marketing company has an edge in the online sector because of our 15 years of technology experience. Toolbar PageRank is updated every few months and the data is likely several weeks or months old. I believe that the PageRank in the toolbar is sometimes as old as SIX MONTHS. Google search engine result pages (or SERP's), can SIX WEEKS or more to reflect changes on a website. Really, how could I know that? Well, timing is everything. Being in the Internet marketing industry for nearly a decade now, we understand the keys to success. Everyone talks about how you shouldn't be concerned with PR, how PageRank doesn't really matter, though everyone is chasing it. We believe that Google PageRank plays an important role in your website's success but we are not obsessed with solely focusing on it. An upward trend in PR shows that your website is headed in the right direction. Anyone can get a PR of 3. Achieving PR 4 and higher is something that really takes time, and not every Internet marketing agency can help you reach a PR 4.
Only Google can answer that, but it sure doesn't seem to stop bloggers, end users, and search engine optimizers from spamming this question all over the Internet. Below are the approximate dates and time between updates that the Toolbar PR (TBPR) was updated. The last pagerank update (toolbar export) is listed at the top of the list. Though it is not really a PageRank "update" it is an export, since PageRank is continuously calculated and only exported to the ToolBar every so often. Since January 1, 2007, the average major PageRank update has occurred about every 75 days.
NEXT PAGERANK UPDATE:
Our Prediction March 21, 2010. (81 days.)
days have passed since the last PageRank update.
LAST PAGERANK UPDATES AND NOTES:
February 14, 2010 (Two client's PageRank changed.)
January 12, 2010 (One client's PR changed.)
January 7, 2010 (Two client's PageRank changed.)
December 30, 2009 (62 days since last update)
December 14, 2009 (One of our site's PageRank changed)
November 14, 2009 (One of our client's PageRank changed)
October 29, 2009 (127 days since last update)
Notes: Man this was a long wait for a whole lot of garbage. 20 confirmed sites took a PageRank decrease, most likely due to excessive linking. The excessive linking was unintentional and has been cleaned up. How come blogs don't receive crosslinking penalties?
June 24, 2009 (28 days since last update)
May 27, 2009 (56 days since last update)
April 1, 2009 (60 days since last update)
December 31, 2008 (92 days since last update)
September 27, 2008 (62 days since last update)
July 26, 2008 (88 days since last update)
April 29, 2008 (61 days since last update)
February 26, 2008 (47 days since last update)
January 10, 2008 (73 days since last update)
October 28, 2007 (181 days. Longest gap between updates)
Notes: (I remember waiting forever for this PageRank update to occur, I had just developed a bunch of new sites, and was dying to see the next PageRank update to occur.)
April 30, 2007 (91 days since last update)
January 25, 2007 (15 days. Shortest period between updates)
January 10, 2007 (101 days since last update)
The theory of topic sensitive PageRank was developed in 2002. I came across Topic Sensitive PageRank (TSPR) in my endless research to understand Google. In essence, Google likely further decides the value of links based on the relevance of the sites linking together. An example would be a website about fences, which would pass very little PageRank to a website about dogs. The fences website should link to other websites and information about fences and related topics, such as home improvement. It is obviously a tightly kept secret if Google uses Topic Sensitive PageRank and to what extent and effect it has on websites. I believe the problem is that two apparently different topics can be related.
Consider my example above. Dogs and fences actually have a lot in common. Though a dog falls into a category of pets or animals and a fence falls into a category about construction or home improvement, the two topics can clearly go hand in hand because dogs are probably one of the top reasons a family gets a fence constructed.
I was reading SEOChat.com's website and found the following information:
"In the original PageRank system, incoming links have a fixed PR value. For example, a PageRank 6 page passes along that PR value to the receiving page, regardless of the themes of the pages. A PR6 page about cats can pass strong PageRank along to a page on travel, whether related to the subject or not.
"In a Topic-Sensitive PageRank environment, the same PR6 page about cats would be weighted in many ways, against the various categories used in the Open Directory Project. The amount of TSPR would vary from one receiving webpage to another. The travel page would not receive as much passed along PR, from the cats page, as would a page on animal care."
Once again, let me throw this curve ball at you. A travel website's page is about trips, safaris, and information about Africa. The travel website goes into some but not great detail about cats, including lions. The travel site links to another website with much more detail about cats, including lions. Under SEOChat.com's theory, the cat website would receive very little if any PageRank from the travel website because the two topics are "categorically unrelated." But if the travel website on the page about Africa links to another travel website about Iceland, then that is a better link?
I disagree completely. Any two topics can significantly relate to each other in the real world. Hopefully, if Google has implemented Topic Sensitive PageRank (TSPR), then Google's engineers are smart enough to understand that. In theory then, linking a webpage about PageRank to a page about home improvement will do very little to help the page about home improvement because they are two totally unrelated categories.
Matt Cutts had an interesting post on PageRank Sculpting. He states that he wouldn’t recommend it, because it isn’t the most effective way to utilize PageRank. He says that he would let PageRank flow freely within a website.
He goes on to say that the art of PageRank sculpting, "has always been a second- or third-order recommendation for us (Google)." Matt says that he recommends your primary focus should be 1) making great content that will attract links, and 2) choosing a site architecture that makes your site usable/crawlable for humans and search engines alike.
That's exactly what Web Your Name® decided to do. We focused on the primary objectives of creating a unique website with excellent content, and after everything else was in place, we decided to focus on PageRank sculpting. If you are a blogger and run a blog, you can forget about PageRank sculpting. PageRank sculpting is best left to webmasters and professionals that really understand website optimization and Google marketing.
To increase PageRank, you need to get relevant websites to link to your website. However, getting people to link to your website is by no means easy, nor is increasing PageRank. One problem is that many of the sites that are relevant are most likely your competitors. Obviously a competitor is not going to link to your site. People then turn to places to purchase links. Purchasing links is a bad idea. If you already know that Google penalizes paid links, you wouldn't consider this option. Many places advertise all over the place about buying links and getting your PageRank increased. If these businesses actually worked, how come their PageRank is always so low? Free directories are not going to help much if any.
So, your competition's sites are out of the question, buying links is out of the question, and irrelevant sites are out of the question. Where can you possibly get quality links from to help increase your PageRank? You need to be innovative, you need to think outside of the box. There are only two good ways to get quality links. One way is to work with your marketing agency to see if some of their clients would be interested in exchanging links. The other is to seek businesses in the related industry in other states or geographical regions that are not competitors of yours. An example would be to get a deck company in Atlanta, Georgia to exchange links with your deck company in Dallas, Texas.
One way links are more valuable than reciprocal links. However, one way links are going to be harder to achieve because most people's attitude is going to be "What do I get out of it?". Back in October of 2007, let it be noted that a Google spokesperson told vnunet.com that "Our opinion of the forward links for a site" can play a role in a site's pagerank.". This confirms my theory that linking out to quality sites is just as important as receiving links in from quality sites.
Believe it or not, more than likely, in 2010 Google will be including the loading speeds of a webpage into the PageRank. The theory is that the speed of a webpage is directly related to the quality of user experience when visiting a website. This is AWESOME if Google does incorpage "page speed" into PageRank score. To all those bloggers who have blogs that have pop-ups, advertisements, and junk all over their website, this is going to decrease their ranking abilities.
It is now 2010, and the key to running a successful marketing company is to be successful with search marketing and Internet marketing. Long gone is the days of having to create eye-catching billboards and telephone book ads. Today's best marketing companies dominate the digital medium. Internet marketing is something that every business must be able to outshine their competition in. Hiring the best Internet marketing company is going to pay huge dividends in the long run. Google is the #1 search engine on the Internet and Web Your Name® was to be the marketing company that helps you reach the TOP of Google's search results.
Part of being successful on Google, requires to be authoritative on a subject. Google thinks very highly of websites that are authoritative on a particular subject or topic. Yes, links are definitely valuable, but authoritative content can be just as valuable. Google believes that websites of a feather flock together. Therefore it is critical of a website to try to maintain Topic Sensitive content that is similar and relevant. For example, a fence company website that had pages about parenting would likely not do quite as well as two other websites that divided up the information topically.
Another example would be a site discussing the history of war and specific wars, would likely not want to contain pages of information regarding geometry and high school math. A good marketing company will also know how to create a hierarchy for the content and to distribute a website's PageRank effectively, efficiently, and creatively. May marketing companies want you to rely on pay-per-click advertising and tend to overshadow PageRank and Internet marketing from the natural results aspect.
On September 21, 2009, Matt Cutts stated publicly that, "Google doesn't use the keywords meta tag in web search. Google uses over two hundred signals in our web search rankings, but the keywords meta tag is not currently one of them, and I don’t believe it will be."
He also stated that this is something that Google has been ignoring for many years. That is good news since I have never wasted any time on using the meta keywords tag on Internet web pages. I would be pretty pissed of to have spent years installing keyword tags on client web pages only to find out that I did it all for nothing.
Although Google has not publicly addressed the tag cloud debacle. Any semi-intelligent webmaster would have to assume that Google overlooks tag clouds as important. Tag clouds basically took over when the meta keywords tag died. People started using tag clouds to try to manipulate search engines.
A tag cloud (also called a word cloud) is a group of words arranged visually in the shape of a cloud. A tag cloud is a visual depiction of user-generated "tags". Basically, the tags are representative of the content of a site. Tags are generally single words, and the importance or relevance of a tag is shown with various font sizes and colors. It is our belief that tag clouds are worthless and do nothing to help a user's experience and definitely play no factor into PageRank.
- Google Site Penalties
- Google Doodles