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The million dollar Internet marketing question:
When is the next PageRank (PR) update?
days since the last PageRank update on 11/8/2011
Next Export Prediction March 20, 2012. (130 days)
LAST PAGERANK UPDATES AND NOTES:
November 8, 2011 (133 days since previous export)
August 5, 2011 (data exported from before June 27th)
These two pagerank updates are bogus. The June 27th update was the real update and the July 18th, and August 5th update released data that was collected prior to June 27th. Its easy to fool people, SEOs, and webmasters alike with these three updates. Believe what you want.
June 27, 2011 (158 days since previous update.)
January 20, 2011 (294 days since last full export.) This is officially the longest wait for an export in the history of the PR toolbar by a long shot. The previous longest wait was 181 days.
April 3, 2010 (Full PR update, 94 days since previous.)
December 30, 2009 (62 days since last FULL update)
October 29, 2009 (127 days since last export)
June 24, 2009 (28 days since last update)
May 27, 2009 (56 days since last export)
April 1, 2009 (60 days since last update)
December 31, 2008 (92 days since last export)
September 27, 2008 (62 days since last update)
July 26, 2008 (88 days since last update)
April 29, 2008 (61 days since last update)
February 26, 2008 (47 days since last update)
January 10, 2008 (73 days since last update)
October 28, 2007 (181 days since last update)
April 30, 2007 (98 days since last update)
January 25, 2007 (15 days. Shortest update on record.)
January 10, 2007
Why did Google stop releasing PageRank data and numbers so frequently? The answer is obvious, too many webmasters were using that data and information to study their algorithm, and get better results. The less often they provide data, the harder it is to analyze the effects of changes to information. The data used to be released about every 3 months, I wouldn't be surprised if it now is only released every 6-12 months.
Webmasters are constantly wanting to know when the next PageRank update is, but only Google can answer that. It sure doesn't seem to stop bloggers, end users, and search engine optimizers from spamming this question all over the Internet. Below are the approximate dates and time between updates that the Toolbar PR (TBPR) was updated. The last pagerank update (toolbar export) is listed at the top of the list. Though it is not really a PageRank "update" it is an export, since PageRank is continuously calculated and only exported to the ToolBar every so often. The average major PageRank update used to be about every 75 days, however Google has recently started exporting the data far less frequently.
There was only one export in the entire year of 2010. There have been several minor PageRank updates, another stall tactic and strategy used by Google to hold back actual PR data.
Marketing Basics:
What is Google PageRank?
What are Internet backlinks?
How to increase your PageRank.
Have you ever noticed that you never see any commercials marketing Google? They don't need to spend money branding their brand. Some brands just don't need expensive and wasteful campaigns to gain market share and strength. Does Google PR factor into the ability to guarantee and achieve instant online success?
In order to be successful branding your business with Google marketing, you need to understand the Google basics. PageRank (PR), is the backbone of the search engine's ranking system, which is determined by a multitude of factors, the main one being the quality of links to a website.
PageRank is a link analysis algorithm used by the Google Internet search engine that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. PageRank is Google's stock value of a website. A Page Rank score is a floating point number number that is continuously calculated and exported to the toolbar on a 1-10 scale. The PR numbers in the toolbar are from some point in time.
PageRank is a trademark of Google, and according to its website, "PageRank Technology reflects the importance of web pages by factoring in more than 500 million variables and 2 billion terms. Pages with a higher PageRank are pages that Google deems to be important and are more likely to reach the top of the search results pages."
PageRank is accumulated or increased, through linking with other relevant websites. The biggest factor that I believe contributes to your PR score, is document inception date, combined with link longevity (link maturity), or length of time a link has been established to that document. I also believe that if a link is new, it could be several months before that link receives any PR or significant amount of PR. Link longevity and maturity is a way to prevent PR manipulation. Among the known variables is whether the links (also called backlinks) are one-way or two-way. The text that is used in the link is another variable, called anchor text. The placement of the link, whether it is in a paragraph or in a footer also determines a portion of the link's value. Yet another known factor is the length of time that a link has been on a webpage.
There is no better way to succeed in the online world than by obtaining relevant quality backlinks to your website. You could waste a lot of time commenting on "dofollow" blogs, but that is not the best way to increase PageRank. When the toolbar shows N/A that means NOT AVAILABLE. If it is NOT a new webpage, then the reason is that Google is concealing the data to prevent webmasters and others from truly understanding the PR process. N/A can also mean the page is brand new, but I have seen many pages that went from a PR 3 to a N/A and then return back to the original toolbar score during future updates.
Does PageRank affect how often Google's spider crawls or visits a website?
Yes, Google PageRank is a factor in the frequency that their spider crawls your site.. According to Google's website, "Google's spiders regularly crawl the web to rebuild our index. Crawls are based on many factors such as PageRank, links to a webpage, and crawling constraints such as the number of parameters in a URL. Any number of factors can affect the crawl frequency of individual sites."
PageRank factors in the importance of each web page that links to other pages. Links to other sites are like casting votes. Votes from pages that are more valuable give the pages they link to increased value. Excessive advertisements are a way to decrease value and importance. It is unclear if CNN's excessive use of Google ads has any bearing, but it is definitely annoying.
By understanding Google PageRank, the algorithm, and the important factors that give a website a good PageRank, this agency plays a critical role in achieving our clients' success. We believe that our Internet marketing company has an edge in the online sector because of our 15 years of technology experience. Toolbar PageRank is updated every few months and the data is likely several weeks or months old. I believe that the PageRank in the toolbar is sometimes as old as SIX MONTHS. Google search engine result pages (or SERP's), can SIX WEEKS or more to reflect changes on a website. Really, how could I know that?
Well, timing is everything. Being in the Internet marketing industry for nearly a decade now, we understand the keys to success. Everyone talks about how you shouldn't be concerned with PR, how PageRank doesn't really matter, though everyone is chasing it. We believe that Google PageRank plays an important role in your website's success but we are not obsessed with solely focusing on it. An upward trend in PR shows that your website is headed in the right direction. Anyone can get a PR of 3. Achieving PR 4 and higher is something that really takes time, and not every Internet marketing agency can help you reach a PR 4.
Topic Sensitive PageRank?
The theory of topic sensitive PageRank was developed in 2002. I came across Topic Sensitive PageRank (TSPR) in my next to endless research to understand Google. In essence, Google likely further decides the value of links based on the relevance of the sites linking together. An example would be a website about fences, which would pass very little PageRank to a website about dogs. The fences website should link to other websites and information about fences and related topics, such as home improvement. It is obviously a tightly kept secret if Google uses Topic Sensitive PageRank and to what extent and effect it has on websites. I believe the problem is that two apparently different topics can be related.
Consider my example above. Dogs and fences actually have a lot in common. Though a dog falls into a category of pets or animals and a fence falls into a category about construction or home improvement, the two topics can clearly go hand in hand because dogs are probably one of the top reasons a family gets a fence constructed.
I was reading SEOChat.com's website and found the following information:
"In the original PageRank system, incoming links have a fixed PR value. For example, a PageRank 6 page passes along that PR value to the receiving page, regardless of the themes of the pages. A PR6 page about cats can pass strong PageRank along to a page on travel, whether related to the subject or not."
"In a Topic-Sensitive PageRank environment, the same PR6 page about cats would be weighted in many ways, against the various categories used in the Open Directory Project. The amount of TSPR would vary from one receiving webpage to another. The travel page would not receive as much passed along PR, from the cats page, as would a page on animal care."
Once again, let me throw this curve ball at you. A travel website's page is about trips, safaris, and information about Africa. The travel website goes into some but not great detail about cats, including lions. The travel site links to another website with much more detail about cats, including lions. Under SEOChat.com's theory, the cat website would receive very little if any PageRank from the travel website because the two topics are "categorically unrelated." But if the travel website on the page about Africa links to another travel website about Iceland, then that is a better link?
I disagree completely. Any two topics can significantly relate to each other in the real world. Hopefully, if Google has implemented Topic Sensitive PageRank (TSPR), then Google's engineers are smart enough to understand that. In theory then, linking an authoritative webpage about PageRank to a page about home improvement will do very little to help the page about home improvement because they are two totally unrelated categories and topics.
Don't forget Web Your Name is the Top Google Marketing Company based on results.