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Successful Business Marketing.
How do you succeed online?
Travel the road to success.
Internet SBM or Internet SEO?
"The farther backward you can look, the farther forward you can see." -Winston Churchill
"The road to success is always under construction."
Merriam Webster defines success as a favorable or desired outcome. They define failure as a lack of success. The more you read about marketing, the more you will find that each marketing company has a slightly differently formula for what they believe is a path to success. Some marketing companies talk a good game, but at the end of the day, even their best efforts are not enough to help achieve your business success.
Google is successful. Google does no marketing. Google's brand markets itself. Google does not spend money on television ads, radio ads, billboards, or print ads. This entire website is marketing Google for them. Google has not paid us a single dollar to market their business.
Google dropped more than $3 million dollars on a Super Bowl television commerical in 2010. The Super Bowl commercial titled "Parisian Love" was the first time Google decided to go down that road. I think most of the $3 million dollar Super Bowl commercials were a complete was of money and were marketing failures. A Dorito commerical definitely did not sell $6 million dollars of Doritos to pay for the advertisement, so why waste the money? Television branding and advertising is no longer an effective method to achieve high Return On Investment (ROI). Don't be fooled.
Web Your Name®, like other businesses, markets Google because their products and services have made our businesses successful. It is only fair that we give credit to the business that has helped us achieve our success.
I market all of my businesses through the Internet and more specifically Google, because the Internet is the only marketplace where your audience comes to you. The search engines bring clients to you and is the only medium I will consider marketing my businesses through. The Return On Investment (ROI) online is many times that of other marketplaces. In order to be successful with Internet marketing, you have to understand how Google and other search engines work. I do not have a Master of Business Administration (MBA), or even a Bachelor of Arts (B.A.). A college degree does not give you what I have. I have marketing success. I have real world experience in branding businesses and making them succeed online and through Internet search engines.
Operations and marketing are two completely different departments that demonstrate the need for teamwork and for things to work hand in hand with each other. Understanding both is essential to succeeding. Web Your Name® is on its way to becoming the most successful marketing business in the online world. The tool that we have been using to achieve our online success is Google.
How do you measure success? This marketing company measures success through search engine rankings. They key is focusing on long-term successes and not short-term. Short-term success can be achieved through Google AdWords, long-term success can only be achieved through proper SEO. We believe that if you are in the TOP 10 Google natural results, that success speaks for itself. Statistics and traffic are also a good way to gauge success. Web Your Name® is the path to success, the competition is the path to failure. Web Your Name® is the road less travelled. Can't you read the signs?
I am a fan of Shark Tank. I enjoy watching complete fools come onto the show and pitch their bad business ideas, only to have "the sharks" devour them like Simon Cowell. Sometimes these business owners have good ideas, but lack the street smarts or real world experience to make their ideas succeed, and even a loan from the sharks will not help their business ideas become successful. Money is not the answer to these people's problems, but successful marketing may be a potential solution. A lot of business owners come onto the Shark Tank show with little or no sales. They ask the sharks for a boat load of money, but the likelihood is that they will piss that money away just like they pissed their own money away.
This business was founded with $0 and has cost about $100 to keep it going each year. Through successful marketing we have built our business into a successful name brand, that markets itself through Google and other search engines. SEO (Search Engine Optimization), is just as important as SBM (Successful Business Marketing). The two go hand in hand with each other. If you are a great at SEO, if you are not good at marketing, you are only going to be half as successful as you could be if you were great at both.
According to the Small Business Administration (SBA), more than half of businesses fail within the first 5 years. I believe the most reoccurring reason for failure would be lack of experience. I believe that this goes hand in hand with poor management and failed marketing. Even the best business ideas can fail because of the worst implementation, management, and branding.
Our business has seen a steady 30-50% increase in unique visitor traffic each month. I don't think it would be possible to achieve any greater results, no matter how much I tried. Can you mimic our business success? I would bet not, we are one of the fastest growing marketing websites on the Internet. I have experimented with blogs, websites, and linking to the extent that I believe I have perfected the formula for Google marketing success. How else would you have gotten to this article?
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