Advertising, Billboards, Television, Radio, Internet
Just like technology, advertising has become significantly more important in 2010 with the depression in full effect and no end in sight. Minimizing expenses and maximizing profits has become increasingly critical to a business' survival through these tough times. However, many companies still do not get it. When I watch TV and listen to the radio, I see and hear businesses advertising that are desperate for work. What they don't understand is that no matter how much advertising they do through these mediums, they are just throwing their money away. There is a small percentage of entertaining billboards, but the list of successful ones are few and far between.
Television and radio advertising are two of the most expensive types of advertising that money can buy. They virtually never generate enough profits to cover the cost of the ads, so basically you are literally flushing your money down the toilet. TV ads only work in very specific markets and products. Kid's toys are a perfect example of a television ad on a cartoon station that could potentially have every child in America going, “Mommy! I want that!”
In America, nearly 1/3 of the country is obese, and advertising a new food at a fast food chain is another example of what could work. If you are a small or medium sized business, you are never going to sell enough fences, or patios, or windows, to make that ad have a positive ROI. I have run my own business for nearly a decade now, and I know what works and what doesn't work. Even companies like Verizon and AT&T who have been battling it out with television ads attacking each other, are just throwing millions and millions of dollars of profit away. The greatest billboard campaign of all time was by South of the Border. Their billboard advertisements appeared up and down the east coast along Interstate-95. South of the Border went bankrupt. There really wasn't that much to see what you got there.
I just returned from a vacation from Florida, in which I must have seen a couple thousand billboards and advertisements along the way, while I was there, and on the way home. Billboards are another good way to blow thousands of dollars, while not generating any real revenue in return. Billboards do work for certain things like food, gas, and the Outlet malls. While we were in Florida, I can't believe how many billboards we saw for accident attorneys. Lawyers usually have big budgets and their egos sometimes run their advertising campaigns. Lawyers are supposed to be smart, they went through countless years of law school to only finish and come out with a law degree, but still have no clue about running a business. Attorneys and lawyers fill up a good portion of the telephone books with their ads. They seem to love seeing themselves in print. The ones who do have some business sense, hire some overpriced marketing company like ConsultWebs.com, who really don't have their best interest at hand. If, “Consultwebs.com owns, manages, and serves as the Web designers and Web marketing consultants for more than 300 legal and business Internet domains and directories...” how can ConsultWebs.com possibly help a law firm when they are helping all of their competitors? A good sales pitch is always a way to rope people into thinking that a business or company is better than it actually is. ConsultWebs.com talks the talk but I don't believe for a second that they walk the walk. I see them doing quite a bit of pay per click advertising, and probably because they don't get enough traffic through natural rankings.
The battle with advertising is won and lost digitally and visually, but not through the TV, radio, or billboards. It is won or lost through the Internet. If you spend $100,000 a year on advertising, and generate $1,000,000 in sales from it, what if you could generate the same sales by spending a tenth of that on advertising? Most people would think that is impossible. What if the marketing agency that you hired was able to eliminate your advertising expenses within five years of you hiring them? You would think that is impossible too. How could a company generate massive amounts of revenue without doing any advertising? Well it's simple, if you can achieve and maintain high natural rankings on Google, you would be maximizing your exposure on the Internet and ROI.
We would accomplish many more things if we did not think of them as impossible. -Vince Lombard
Marketing Results you can SEE over time!
This Dallas marketing company is rapidly working to become the leading advertiser in Dallas for many local construction businesses. This firm's leader is a former MCSE, CNA, CCNA, and current Google Certified Professional. Our advertising agency can easily help your business minimize your adverting costs while steadying or boosting sales. Our marketing services are something that we take great pride in. We maintain a wide variety of companies in many different industries that we provide advertising services to. You choose our marketing agency simply because you feel that we are the best at what we do!
This happens to be a photo of one of the most overlooked and memorable advertisements in the history of advertising, from one of the biggest spenders of advertisements. Coke's 1993 decision to advertise in the movie Falling Down was something they probably didn't think twice about back then. The movie happened to be one of the most humorous, entertaining, and unique movies of its' time. I sincerely doubt that if the movie had been produced today, that Coca-Cola would have decided to participate in the convenience store scene, because of racial sensitivity issues.
Falling Down has a lot of similarities to American History X. Which you can watch clips and scenes of both movies through YouTube. In a Google Engage training video, Google called YouTube, "the Entertainment Hub of the World Wide Web." YouTube also receives 2 billion VIEWS every single day. 1 in 5 Google searches is related to a location based search. An example of a location based search would be "best restauants in Raleigh" or "headline news in Atlanta".